That’s where the idea began: a plush companion designed not just for comfort, but for connection. A soft ally that says, “Your story matters. You matter.”

What started with one story has grown into a mission: to give kids everywhere a tangible reminder that they are not alone. Each plushie is created with intention—to celebrate bravery, foster belonging, and offer comfort in moments when the world feels overwhelming.

We believe that no patient should have to face their challenges without support. Through the generosity of donors, sponsors, and partners, Cuddle Bug Foundation makes it possible for these plush friends to reach kids across the country—turning moments of fear into moments of comfort, and isolation into connection.

Because at the heart of it, our story is about theirs.